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Record numbers and audience for the first Premier in the history of the combined formula: around 25,000 tickets sold, 1.2 million euros from gate receipts only and record on social media
16 luglio 2023
Centrale Court in Foro Italico
The thrill of being there, of writing an unforgettable page in padel’s history, of competing for the first time alongside her colleagues in a prestigious combined event. An irrepressible smile on the face of Gemma Triay and all the female athletes who would never have been content to watch, once again, such a prestigious tournament only on TV.
We can also think about the enthusiasm of the audience on Center court cheering the umpteenth performance of the timeless talent of the 44-year-old Argentine phenomenon Fernando Belasteguin capable - alongside Yanguas - of outclassing, in quarter finals, the world number one and defending champions of the tournament, Lebron-Galan.
No less, the dances and chants of the Foro Italico going wild for a 'Paquito' Navarro on fire, who conquered the second final in Rome in a row to the sound of astonishing moves.
Images, snapshots that immortalize one of the biggest and most important world events of padel. The BNL Italy Major Premier Padel has returned to Rome in an even bigger, richer and more engaging site, managing not only to repeat but to improve on last year's success, with even more relevant figures: men's main draw of 56 pairs and women's of 48; 134 incredible matches played over the length of 9 days; the 10 thousand total attendance recorded on yesterday alone; around 25.000 paying spectators and 1.2 million euros only from gate receipts, 44% more than last year.
An event made possible thanks to the teamwork put in place by the Italian Tennis and Padel Federation, Sport e Salute, the International Padel Federation and Premier Padel, with the support of the Dipartimento Sport, Comune di Roma and Regione Lazio and the endorsement of the BNL BNP Paribas Group, that – after extending, until 2028, its support for the Internazionali BNL d'Italia - debuts alongside padel as title sponsor of the tournament.
2023 thus marks a new starting point for Rome, which confirms itself as a cornerstone of the increasingly rich international calendar of high-level padel.
Record on social media too – The 2023 edition of the BNL Italy Major Premier Padel was also a great success on social media. The tournament's official profiles (on Facebook, Instagram and TikTok) show strong figures of growth compared to last year:
• Impressions: 7.9MLN (+68% compared to 2022);
• Engagement: 218K (+251% compared to 2022);
• Published content: 788 (+28% compared to 2022);
• Fans & Followers: 17,697 (+134% compared to 2022).